EXERCISE 2: ANIMATED LOGO
Creative Brief
Animate the logo that you created for the Genetic Crossbreed Project
• Recreate an existing logo by vector tracing and animating it (position, scale, and color) in a manner that is conceptually consistent with the company (the GE logo lighting up like a light bulb for example)
• Export it as two animated GIFs (1 looping forever and 1 looping once)
• Now do the same for your logo from the Genetic Crossbreed Project
Learning Objectives
• Continue to develop technical acumen with the core design software (Illustrator and After Effects)
• Develop the ability to create visual interest through simple 2D animation
Deliverables
1. Genetic Crossbreed logo: Illustrator file, After Effects file, and two animated GIFs
2. Existing logo: Illustrator file, After Effects file, and two animated GIFs
3. All digital files in standard Dropbox folder configuration (1. Process, 2.
Working, 3. Final, 4. Client or Vendor)
Value
50pts
Bouncing Ball Demo
Student Examples Existing Logo
Student Examples Genetic Crossbreed