Computer Graphics - Album Launch

Assignment

You will create a band and design an album launch campaign.

To Do

Research album covers, gig posters, band social media, and band merch to give yourself a reference as to what info is necessary for each & how that information is segmented to work in its environment (see the “other info” section).

Create a band from your randomly drawn genre and backstory. It is important to understand the target audience for your band as well as the appropriate visual language for that audience. Develop a profile of the target audience (archetypes not stereotypes... be authentic). Use that profile as a tool to communicate to your instructor and your peers the expectations of your audience.
Begin developing potential conceptual approaches consistent with your band and its audience. Check with your instructor before moving forward.
Use the design process to take your concept to a fully developed design solution

Other Info

Your solution should include all necessary copy for a professionally printed album (Band Name, Album Title, Song List, Lyrics, Band Members and Instrumentation, Bar Codes, Liner notes, etc...). Images used for this project must be digital photos that you can prove you have permission to use, and you may also incorporate vectors. You may include promo photos of the band members as long as you have permission/rights to use the images. It may or may not be the primary element in your design. If you have questions about the use of imagery, ask your instructor. NEVER USE ANYONE ELSE’S WORK in your solution.

Project Outcomes

During this project successful students will:
- Create and edit a multi-page layout and typography using Adobe InDesign (Discipline Knowledge and RCSA)

- Create and edit pixel-based imagery using Adobe Photoshop (Discipline Knowledge and RCSA)

- Evaluate the reproduction quality of imagery both visually (pixelation) and technically (ePPI)

- Identify and demonstrate the use of color theory principles (Discipline Knowledge)

- Produce designs consistent with project specifications and deadlines (Discipline Knowledge)

- Demonstrate the ability to name, organize, and submit digital work into a cloud based file system (Discipline Knowledge)

- Demonstrate the use of stock photography including documenting copyright licensing (Discipline Knowledge and RCSA)

- Demonstrate hand skills/craft consistent with the design profession. (Discipline Knowledge and RCSA)

- Prepare and present concepts and solutions visually and orally including the modification and use of digital mock-ups (Discipline Knowledge and RCSA)

- Analyze 2-dimensional design using design terminology (Discipline Knowledge)

- Demonstrate the ability to give, receive, and apply constructive criticism to creative work. (Discipline Knowledge, RCSA, Health and Wellness)

- Demonstrate the ability to follow the design process from idea generation and visual research through final design solution (Discipline Knowledge and RCSA)

Specifications

- Standard size single-disc "gatefold" LP album cover

- Standard size A-Side and B-Side labels for LP

- You must include lyrics on the gatefold cover, the sleeve or a separate lyric book

- 15" x 20” Gig Poster (must include time, date, city, venue, ticket info, etc.)

- T-Shirt Design (1, minimum)

- Social media campaign (3 Instagram posts, minimum)

NOTE: You must also provide a digital process book that includes a brief concept statement, an audience profile, and ALL the sources (images, etc) you used to complete the project including images & typography that have influenced your design process in any way.

Deliverables

album cover design, mocked up
1+ poster designs, mocked up
1+ T-shirt design(s), mocked up
3+ Instagram posts, mocked up
2 ADDY boards showing all the pieces of the album cover, the gig poster, the t-shirt(s) and all 3+ social posts submitted digitally
Digital process book using the template from the first project

Submit Your Work

Put all work into the appropriate dropbox folders

Name your packaged InDesign folder
lastname_bandname_campaign (include all pieces in one .indd file)

Name your mockups
lastname_bandname_itemname_mockup1.psd
lastname_bandname_itemname_mockup2.psd
and so on

Name your print files
lastname_bandname_LP.pdf
lastname_bandname_poster.pdf
lastname_bandname_t-shirt.pdf

Name your digital files
lastname_bandname_social_1.jpg
lastname_bandname_social_2.jpg
and so on..

Name your process book file
lastname_bandname_process.pdf

Name your presentation file
lastname_bandname_ADDY.pdf

Value:

200 pts

Rubric

Student Examples